BJ Fogg published his behavior grid

35 different types of behavior. The purpose is to help people (including myself!) think more clearly about behavior change. For example, a GreenDot behavior is different from a BlackPath behavior. Each of the 35 behaviors types uses different psychology strategies and persuasive techniques.

BJ will add more to this framework by creating links inside each cell. Right now, there are just a few links, but eventually each behavior cell will link to a resource guide. I welcome your feedback (and encouragement — this is a huge project).