Design For Persuasion

Quick Query: Dr. BJ Fogg on Fogg Behavior Model

designforpersuasion — Wed, 16 Dec 2009 07:08:08 +0000

Quick Query: Dr. BJ Fogg on Fogg Behavior Model

BJ Fogg published his behavior grid

designforpersuasion — Thu, 26 Nov 2009 08:08:41 +0000

35 different types of behavior. The purpose is to help people (including myself!) think more clearly about behavior change. For example, a GreenDot behavior is different from a BlackPath behavior. Each of the 35 behaviors types uses different psychology strategies and persuasive techniques.

BJ will add more to this framework by creating links inside each cell. Right now, there are just a few links, but eventually each behavior cell will link to a resource guide. I welcome your feedback (and encouragement — this is a huge project).

Afterthoughts

designforpersuasion — Tue, 13 Oct 2009 07:21:02 +0000

A week after this conference, and time to gather some thoughts.

I was surprised of all the comments and positive feedback I got after this conference, it attracted an interesting audience, mainly from the publisher and media field, telecom, but also of web agencies, academics. Actually it was the first time that there was a conference on persuasive technology in a commercial environment. With 170 attendees, we could say that it was a big success.

What people said about this conference:

Many thank you’s for organizing this!
Best conference in years!
Very inspirational
I didn’t know that the academic world could be so fascinating!
I want to be a a speaker next year!
And much more…..

Some blog posts on this conference.
One I like very much, and inspirational for businesses is from Wim Soens, from Indiegroup.
Bart De Wael e from netlash, blog post on his presentation.

The full report published here.

If you want to download the slides, send us a mail!

Join us in Brussels on October 1st

designforpersuasion — Tue, 07 Jul 2009 22:26:03 +0000

We are soon getting at the end of the registration process. I’m really excited about the attendees coming to this Design For Persuasion conference. It is the first time we do this in Belgium, and although the sales process was not easy, we succeeded to get already 140 people together that will join us on this day! It is a nice mixed crowd form the media industry, publishers, web agencies, marketing buros etc…

You can still subscribe, so don’t miss out on this!!!

To succeed in business today, you must use digital media. You must harness the power of web sites, social networks, and online video.

With digital media you can win new customers, build trust, & increase loyalty. Yes, new technology can help you achieve your goals.

That’s why we created Design for Persuasion: To help you succeed in the new world of Facebook, YouTube, Twitter — and whatever comes next.

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At this one-day event, you will learn what persuades people. But that’s not all. You will learn how to influence with digital media — change people’s attitudes, emotions, and behaviors.

In short talks and interactive panels, experts will share the best insights about psychology and new technology. These are big ideas, but the event is practical; you can immediately apply what you learn.

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You should attend this event if your work involves any of these areas:

strategy & innovation
marketing & sales
user experience & support
public relations
fundraising

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Join us for #1 event in Belgium in 2009: a full day of learning, sharing, and connecting. We’ll also provide delicious snacks and a quality lunch.

See you there!

– Christel de Maeyer, plugMedia, HOWEST

– Dr. BJ Fogg, Stanford University