Speakers and program

At Design for Persuasion, you’ll hear from 10 experts in using digital media to change people’s attitudes, emotions, and behaviors.

Organizer Design for persuasion

BJ Fogg, Stanford UniversityBJ Fogg directs the Persuasive Technology Lab at Stanford University. A psychologist and innovator, Fogg spends half of his time on industry projects, creating new ways to change people’s behaviors. He is an expert on Facebook and holds nine patents. Fortune selected him as a “Top 10 New Guru” for innovative companies.

Organizer Design for persuasion
Christel De Maeyer, plugMedia – The Studios,  Howest

The rise of supporting social causes by brands trough persuasive technology, tbc

Christel De Maeyer is project manager on several projects at HOWEST, technical University in Kortrijk Belgium. plugmedia is a cluster organization for the New media industry in Belgium. Eclic is an Interreg project together with 8 European partners, to collaborate and innovate in the field of broadband and media services.

TBA, Dan Lockton is a designer, engineer and researcher at Brunel University in London, working on developing techniques for influencing user behaviour through the interaction design of products and services for social benefit – specifically, to reduce environmental impact of use. His blog, Design with Intent

Confirmed
Richard Sedley, cScape CEU

Richard Sedley is the Director of the cScape Customer Engagement Unit and Course Director for Social Media with the Chartered Institute of Marketing in the UK. Clients include: Sony, Aviva, Barclays, Arcelor Mittal, Royal College of Physicians, Tesco, Microsoft, British Army.